What is the best customer relationship management software?

If you need an easy-to-use sales CRM software, the popular Pipedrive is a smart choice. While the platform offers a lot of flexibility, its singular goal is to help sellers sell. You won't find other apps, such as marketing or service features, that distract you. Customer relationship management (CRM) software has come a long way in the approximately 15 years since I started using it.

CRM software specifically focuses on managing customer information, recording customer interactions, and storing potential customer details related to sales. There are software tools to ensure that you maintain high levels of customer satisfaction throughout the customer journey. Zendesk offers exclusive native integration and customer service products to provide support throughout the customer lifecycle. Like any good customer relationship management for sales, Pipedrive allows you to keep track of all your communications with each customer.

Customer data management tools allow you to organize customer data clearly, helping you improve customer relationships. HubSpot offers a free forever plan with more than 90 report templates available for custom dashboards, but its paid CRM solution incorporates customer report creators so you can access accurate data and adjust report results. The all-in-one CRM platform stores all customer activity in a centralized space and automatically aggregates all customer interactions to increase your team's ability to sell and provide support efficiently. In other words, a CRM allows you to build and maintain relationships with your customers and other companies.

Freshworks recently launched Freshchat, an AI-based bot-assisted messaging tool designed to help customers while freeing up customer service agents for more complex problems. This is incredibly valuable for companies with complex customer profiles and long-term relationships. NetSuite organizes, automates and synchronizes customer interactions across different departments, including marketing, sales, customer service and technical support. The best customer relationship management (CRM) software captures valuable information about what your customers really want.

However, they also offer solid, free CRM software to streamline the customer relationship management process. Automated workflows and lead routing ensure that your salespeople interact with customers at the right time, while forecasting and reporting tools analyze everything from customer behavior to sales strategies.

Rochelle Paker
Rochelle Paker

Subtly charming tv specialist. Freelance coffee fanatic. Hipster-friendly travel evangelist. Typical social media practitioner. Total gamer.

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